3Emotion Ventures GmbH | 3E-cad Ventures GmbH

3E Corporate Identity
3E Corporate Identity

The corporate identity for the newly founded associated companies 3Emotion Ventures GmbH and 3E-cad Ventures GmbH has been developed. It includes the logos, business cards and company letterheads. They all refer to each other and indicate their connection.

 

The logos should be unique and easily recognizable. Further they shoud be similar to indicate their connection. For this purpose the graphic symbol is pure, kept in two tones and basically the same. That makes it easy to adopt it to the different companies. Company colours for 3Emotion are blue, white and grey, for 3E-cad they are red, white and grey. The simple and elegant font conveys reliability and seriousness.

Tubular Font

Tubular Font

For the “Jennifer Binek Industrial Design” Logo, I developed a font out of capitals.

Macoko

Macoko

The brand Macoko was established to build the basis for a collection of 6 glasses and 2 sunglasses. Its strategy is based on an in-depth market analysis. During the research […]